ABOUT GGWP

HOW WE
BUILD BRANDS

GGWP provides a one-stop shop for brands wanting to explode their brand within the gaming and eSports market. The partnership that is GGWP has full through-the-line capabilities, starting with:

Established in 2016, Good Game Well Played (GGWP) is a collaboration between HaveYouHeard Marketing and Gareth Woods, a leading influencer within the E-sports arena. We seek to create content and marketing opportunities based on influencer research to connect brands to their consumers and major influencers, and amplify this connection, all in the very exciting new realm of eSports.

WECREATE

  • Research
  • Strategy
  • Creative Direction

WEAMPLIFY

  • Influence Marketing
  • Digital Amplification
  • Content Development and Creation

WECONNECT

  • Events and Experiential Campaigns
  • PR Reach

Meet The Team

TWO GAMERS.. A LIFETIME OF EXPERIENCE
Gareth has been a passionate gamer since video gaming even existed and has had the privilege of watching the gaming scene grow from the infantile days of Pong and Atari to the billion dollar industry it is today.

Before going full-time into gaming and eSports, Gareth worked in Sponsorship and Event Management, putting him in a good position to understand the significance of sponsorship programs and extracting meaningful ROI. Some of the notable corporates he has worked with include Unilever, Brandhouse and Takealot.com.

He started turning this passion into a career by writing for several gaming publications and websites, developing his notoriety and influencer status in the gaming community.

He now works as a professional caster, panel host and announcer in eSports and has been involved in almost every South African eSports event in the past year, across various titles.

Through his social media channels he works to raise the awareness of eSports in South Africa, and produce relatable gaming content and features regularly on shows such as Expresso.

Ryan is a leading marketer with 15 years global and local experience within Marketing and Advertising and was identified as the entrepreneur under 30 to watch in 2012 by Destiny Magazine and identified as one of the 50 most creative business leaders in South Africa in 2016.

Ryan conversely started his career in traditional marketing. This foundation built his unique strategic approach to advertising which blends traditional marketing theory, influence and behavioural science to yield maximum effectiveness for brands.

Contact

Get in Touch

We would love to hear from you. Please complete the form or contact Gareth or Ryan directly:

Call us:+27 21 465 0679

Gareth Woods
gareth@goodgamewellplayed.co.za

Ryan McFadyen
ryan@goodgamewellplayed.co.za






Visit Us

Cape Town
Unit B106
Buchanan Square
160 Lowry Road
Woodstock
Cape Town
Johannesburg
Penthouse
4th Floor
8 Sturdee Avenue
Rosebank
Johannesburg